Search Engine Marketing on the rise

May 17, 2010

Search engine marketing represents the exact reverse of direct sourcing. Instead of targeting potential employees, search uses strategies to bring them to waiting employers or recruiters. Although responsible for less than four percent of new hires last year, use of SEM among recruiters and employers seems to be growing. “We believe this is one of the potential tools to disintermediating traditional job boards,” says CareerXroads.


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