Turnover trouble

May 20, 2010

According to the most recent Benchmarks Survey published by the DePaul University Center For Sales Leadership (compiled in association with Selling Power magazine), the respondents’ annual turnover rate of outside sales personnel was 28%, and the average per capita cost of turnover was $35,001. Furthermore, “The profile of age distribution within the sales force continues to skew toward older employees (with 32% over 46 years of age), insuring that acquiring and developing talent over the next 10 years will be an ongoing significant challenge within most sales organizations. Current labor statistics indicate that most firms will have to face the loss of nearly 30-40% of their workforce by 2016 – a demographic bubble which has already created a fierce battle for talent in the recruitment of sales personnel and other disciplines in today’s growing enterprise.”

The ranked causes attributed for this turnover were as follows:

Job expectations no longer met

Unable to see career growth

Job demands overwhelm personal life

Poorly managed by supervisor

Limited earning potential

Not adequately appreciated

Not involved in decision making


Leave a Comment

Previous post:

Next post: