Take the First Steps Toward Building the Brand of You

February 1, 2012

by Malinda Mosholder

If and when you go to a networking event, are you aware of your brand? Aware of your message, of why you are there? Aware of the position you may be seeking, or the job that you are more than happy in? Does your elevator speech succinctly say everything that you want it to? Do you even know what your talents are and what sets you apart from other job seekers?

You may hastily answer, “Yes, of course,” in your mind, but maybe take a few minutes and really think about it. Write it all out even. Is your elevator speech spot on, or is it a bit vague? “I’m just looking for a job,” is not the best pitch to be making at a networking event. Everyone is there for the same reason; Make an impression on as many people as possible.

Few people have a file in their brain for the people just looking for a job, but they are more likely to remember the person who was looking for a job inmarketing for a start-up. The more specific, the better–so when someone asks them if they know anyone who would be interested in a marketing position at their new start-up, they can quickly find your file and answer, “Yes, I do!” Everybody wins.

Here are a few tips to get you started on branding yourself. Sometimes it can be daunting to always be putting yourself out there, especially on a platform as huge as the internet, but when done correctly, it can result in huge dividends for your professional life.

  • Determine your niche based off your expertise and passions.

    Where Does Your Brand Stand?

  • Put yourself out there! Meet some folks and network with 3 of them each day, online or offline.
  • Release all of that pent up knowledge in the form of a blog! Having an outlet to showcase your talents and experiences and to write about what you know is a powerful platform!
  • Keep putting yourself out there! Offer up your support to others without expecting the same in return.

photo by YoungGoGetter.co.uk

Teneo Talent offers a new process of sales recruiting that uses sales assessments for both employers and job seekers to create long term fits.  We also offer career development tools through our sales career coaching program, including resume writing. We offer career advice, career matching and although our organization has a national focus, and have many Denver and Boulder sales jobs available at the moment.


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