March 4, 2013
Of course we all have our wish-list of requirements for prospective additions to our sales teams, but this article explores the benefits of hiring a more malleable candidate. I hope you find this article useful! — Kathy Dean, CEO, TeneoTalent, Inc. by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer When it comes to hiring sales talent, [...]
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February 11, 2013
By Townsend Wardlaw The talented folks at Kuno Creative recently published an excellent article: Creating Lead Hand-Off Plans for Better Marketing and Sales Alignment. This article highlighted the importance of alignment of marketing and sales to the success of lead generation programs. It focused on the interface between the two departments, specifically what happens when [...]
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